Localisation
Copywriting
Accessibility is the new language of the world. Every page should have an equal and autonomous presence, it's meaning apparent within a cultural locale.
The European Commission urges companies to set up multilingual websites to exploit the projected rapid growth in the European e commerce market. By the end of this year, over 40% of Internet users will be based in Europe and, by 2003, e commerce in Europe will be worth a massive $430 billion a year.
The European Commission urges companies to set up multilingual websites to exploit the projected rapid growth in the European e commerce market. By the end of this year, over 40% of Internet users will be based in Europe and, by 2003, e commerce in Europe will be worth a massive $430 billion a year.
Localisation
is more than just translating
your material into another language. It also involves making cultural
and location specific changes. These changes could be as simple as changing
an image or as detailed as writing new instructions on how an appliance
is to be wired in different territories.
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